Go Solo Interview With GOfit

I was recently interviewed by Go Solo, a web based editorial and education platform that supports entrepreneurs and small businesses. They wanted me to share my experiences starting a small physical therapy practice.

You can find the interview here.

The interview had me reflecting on why Cara and I decided to start GOfit in the first place.

When we started working as physical therapists we soon recognized that the traditional model of physical therapy was broken. It leads to profession wide burn-out, compassion fatigue, and diminishing patient outcomes.

We knew we couldn’t make an entire 30+ year career the way we were working. We believed in the power of physical therapy and we knew there had to be a better way.

For us it’s never been about money. We want to survive of course, but its never been about maximizing profits. I know that’s blasphemy for a business owner to say, but it’s true.

We wanted to create a sustainable business model and lifestyle that would ultimately let us be the best version of ourselves and in turn give our patients the best version of ourselves. We wanted to give our patients the time and attention to be heard and cared for. We wanted to create something where everyone wins. That was our mission starting out and that is what we intend to keep doing.